Just as lifesaving new drugs are tested first through clinical trials, great health care marketing campaigns begin with research. We at Knight Marketing approach every health care marketing challenge with a “need to know” orientation—and use a battery of methods, from competitive analyses to qualitative and quantitative studies, to understand the landscape and reach deep into the minds of your audiences.

Brand Strength • Testing Competitive Analyses • Creative Pre-Search • Customer Satisfaction • Focus Groups • Mall Intercepts • Market Segmentation Studies • Online Research • Perception Surveys • Tracking/Usage Studies • Trend Analyses

Once research has determined what is needed, Knight Marketing marshals its considerable resources to determine what will work. Using our collective agency knowledge and intelligence gathered from our national network of experts, we develop on-target plans designed to meet your goals and advance your organization, whether you're launching a product or need to improve physician relations. Of course, measurement of ROI is always built into the plan.

Brand Planning & Development • Budget Planning • Communications Auditing • Customer Relations • Public Relations • Service Line Development

Here's where the real fun starts. Tracy Knight has spent the last 20 years honing her skills as a creative director for the health care industry and finding the best talent in the advertising industry. The team that exists today consistently puts forth work that not only wins awards, but also wins the appreciation of clients who see results.

Concept Development, Writing and Design for: Print, Electronic, Online, Out-of-Home, Display and Interactive

Good ideas can only become great ideas with the right execution. That's why the Knight Marketing team includes experts in media and production who look beyond SRDS or the latest printing techniques to truly understand your market and its nuances. With an eye to getting you the best coverage possible for your budget, they will look at every available medium—and that's saying a lot these days—to effectively engage your target.

Buying • Negotiation • Planning • Research • Reconciliation • Strategy

Going “interactive” can still be daunting to hospitals and other health care marketers, but we'll make it feel just as comfortable as your favorite shoes. We understand that health care is different than other products and services, and we'll show you how tactics like social media and e-mail marketing can work effectively (maybe more so than anything you've ever done) while protecting privacy.

Blog Marketing • E-mail Marketing • Online Media Buying • Optimized Press Releases • Pay-Per-Click Campaigns • Personalized URLs (PURLS) • SEM • SEO • ROI Tracking • Web Design & Consultation • Web Analytics • Web 2.0 Solutions

Have you ever encountered a marketing department that is overstaffed? We certainly haven't. That is why we offer an array of specialized support services to our clients. We understand that sometimes, overworked health care marketers just need extra help—and we're always there to lend a hand.

Fulfillment • Event Planning & Management • Tradeshows • Corporate Presentations • Sales Support