Venice, Florida, March 14, 2010---Knight Marketing (www.knightmarketing.com) , a national health care advertising agency, has added three new service lines to meet the evolving needs of health care marketers: Collateration, E-m2, and WebZam?.

Collateration is for companies who are either buried in too many brochures, are having trouble maintaining brand consistency in their printed collateral, or need to update their look, tone, style or all of the above. For one flat fee, those who use the service will receive a comprehensive analysis of their printed material and a detailed report including everything from whether the writing style is appropriate for the audience to suggestions for more cost-effective printing alternatives.

E-Marketing Manager, or “E-m2,” was created for health care organizations, hospitals, physician practices and dental practices who don't want to hire a full-time employee to handle their marketing, yet need a single person to manage the work and be accountable for the results. E-m2 gives clients the resources of an advertising agency for less than the cost of recruitment, training, salary and benefits.

Finally, WebZam? was developed to help marketers fully understand how well their Web sites are performing in the context of their industries and markets. It begins with a thorough analysis of the company and its site, including the back-end build and analytics, and concludes with a solid plan of action to help improve performance and enhance Internet presence. Like Collateration, WebZam? is available for a single, flat fee.

Knight Marketing principal Tracy Knight says the agency is a full-service strategic marketing partner, but is also responding to changing needs and has developed these services to accommodate health care marketers of all kinds.

To learn more about these services, click on the printable pdf file shown below.