New Services Make Life a Little Easier for Health Care Marketers

Sometimes health care marketers desperately need help, but they don't know where to begin looking and they aren't quite ready to say “I do” to a long-term relationship with another company. That is why knight Marketing continues to develop specialized services that allow companies to fill specific marketing needs in the shorter term.
Recently, Knight Marketing added three new services to its cache of health care marketing antidotes: Collateration, E-m² , and WebZam^SM. These are now available in addition to KnightInk, our custom publishing service.
Collateration is for the company that is either buried in too many brochures, is having trouble maintaining brand consistency in its printed collateral, or needs to update its look, tone, style or all of the above. For one flat fee, those who use the service will receive a comprehensive analysis of their printed material and a detailed report including everything from whether the writing style is appropriate for the audience to suggestions for more cost-effective printing alternatives. E-Marketing Manager, or “E-m²,” was created for health care organizations, physician practices and dental practices that don't want to hire a full- time employee to handle their marketing...